MW Tours Embarks on a New Adventure with a Dynamic Brand Transformation

MW Tours Embarks on a New Adventure with a Dynamic Brand Transformation

MW Tours, an esteemed family-owned travel company renowned for crafting bespoke travel experiences, is thrilled to announce a bold rebranding that marks a new chapter in its journey.
This transformative initiative introduces a sleek new logo, a vibrant visual identity, and a refreshed mission statement, all of which embody the spirit of adventure and the exceptional service that have become synonymous with MW Tours.

A New Chapter for MW Tours
Our rebranding is not just a cosmetic change; it is a powerful reaffirmation of our unwavering commitment to delivering unparalleled travel experiences. This renewed identity underscores our core values and the promises we make to travel agents and their clients: to turn every journey into an unforgettable adventure.

Unforgettable Journeys: Our new brand identity encapsulates our dedication to creating memories that last a lifetime, ensuring that each travel experience is as unique as the traveller.

Personalised Excellence: We remain devoted to offering tailored services and expert guidance, meticulously crafting each journey to match the desires and needs of our travellers.

Our Audience: Whether it’s discerning travellers, families, or culture enthusiasts, we blend top-tier service with the warm, personal touch of a family-run enterprise, ensuring every traveller feels special.

The New Logo: A Symbol of Unity and Adventure

Design: Our new logo elegantly merges the letters “M” and “W” into a single, cohesive emblem, symbolising the unity and collaboration that lie at the heart of MW Tours.

Symbolism: The logo’s dynamic design reflects movement, capturing the spirit of exploration and the forward momentum that drives us to continually redefine travel from one destination to another.

Visual Impact: Memorable and distinctive, our new logo ensures that MW Tours stands out in a competitive market, leaving a lasting impression that resonates with quality and prestige.

Core Values: Adventure, excellence, and a passion for discovery aren’t just illustrated in our new visual identity—they are its essence, radiating through every aspect of our brand.

Colour and Meaning: The navy blue in our logo, inspired by the Mandarin word for “Ocean” and echoing our owner’s name, symbolises trust, reliability, and the limitless possibilities that travel brings. The refined colour palette reflects our commitment to providing high-end, secure, and quality travel experiences that resonate with our 4 and 5-star product range.

Introducing Our 2025 Brochures

“This is a thrilling moment for MW Tours. Over the past two years, post-pandemic, we’ve vastly surpassed all previous sales records and emerged as a leading name among Australian travel agents. Our new branding perfectly captures our evolution and our commitment to meeting the growing needs of both agents and travellers,” says David Reid, National Sales Manager.

“We’ve listened to our retail partners, and in response to unprecedented demand, especially for Japan, Korea, and Taiwan, we’re reintroducing printed and fully redesigned brochures for NE Asia, Africa, and the Indian Subcontinent.”

In celebration of our rebrand, MW Tours is proud to launch our 2025 brochures, featuring an array of exceptional tours across Japan, Northeast Asia, Africa, and Southeast Asia. Whether in print or digital format, these brochures are your gateway to fresh inspiration and extraordinary travel experiences.

About MW Tours
Since its founding in Brisbane in 2010, MW Tours has been a trusted partner for travel agents and their clients, offering tailored travel experiences that blend refinement, cultural immersion, and adventure—without the exorbitant price tag. Accredited by the Australian Travel Industry Association (ATIA), ATIA Travel Accreditation Scheme (ATAS), and the Council of Australian Tour Operators (CATO), MW Tours has grown into a specialist wholesaler known for its niche products and competitive pricing.

Our dedicated team works tirelessly to curate unforgettable travel experiences, combining quality with incredible value. Whether you’re seeking the best fully escorted tours, a more independent adventure, or a private family holiday, MW Tours is here to collaborate with you and create a travel experience that will be cherished for years to come.