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MW Tours Embarks on a New Adventure with a Dynamic Brand Transformation

MW Tours New Branding

MW Tours Embarks on a New Adventure with a Dynamic Brand Transformation

MW Tours, an esteemed family-owned travel company renowned for crafting bespoke travel experiences, is thrilled to announce a bold rebranding that marks a new chapter in its journey.
This transformative initiative introduces a sleek new logo, a vibrant visual identity, and a refreshed mission statement, all of which embody the spirit of adventure and the exceptional service that have become synonymous with MW Tours.

A New Chapter for MW Tours
Our rebranding is not just a cosmetic change; it is a powerful reaffirmation of our unwavering commitment to delivering unparalleled travel experiences. This renewed identity underscores our core values and the promises we make to travel agents and their clients: to turn every journey into an unforgettable adventure.

Unforgettable Journeys: Our new brand identity encapsulates our dedication to creating memories that last a lifetime, ensuring that each travel experience is as unique as the traveller.

Personalised Excellence: We remain devoted to offering tailored services and expert guidance, meticulously crafting each journey to match the desires and needs of our travellers.

Our Audience: Whether it’s discerning travellers, families, or culture enthusiasts, we blend top-tier service with the warm, personal touch of a family-run enterprise, ensuring every traveller feels special.

The New Logo: A Symbol of Unity and Adventure

Design: Our new logo elegantly merges the letters “M” and “W” into a single, cohesive emblem, symbolising the unity and collaboration that lie at the heart of MW Tours.

Symbolism: The logo’s dynamic design reflects movement, capturing the spirit of exploration and the forward momentum that drives us to continually redefine travel from one destination to another.

Visual Impact: Memorable and distinctive, our new logo ensures that MW Tours stands out in a competitive market, leaving a lasting impression that resonates with quality and prestige.

Core Values: Adventure, excellence, and a passion for discovery aren’t just illustrated in our new visual identity—they are its essence, radiating through every aspect of our brand.

Colour and Meaning: The navy blue in our logo, inspired by the Mandarin word for “Ocean” and echoing our owner’s name, symbolises trust, reliability, and the limitless possibilities that travel brings. The refined colour palette reflects our commitment to providing high-end, secure, and quality travel experiences that resonate with our 4 and 5-star product range.

Introducing Our 2025 Brochures

“This is a thrilling moment for MW Tours. Over the past two years, post-pandemic, we’ve vastly surpassed all previous sales records and emerged as a leading name among Australian travel agents. Our new branding perfectly captures our evolution and our commitment to meeting the growing needs of both agents and travellers,” says David Reid, National Sales Manager.

“We’ve listened to our retail partners, and in response to unprecedented demand, especially for Japan, Korea, and Taiwan, we’re reintroducing printed and fully redesigned brochures for NE Asia, Africa, and the Indian Subcontinent.”

In celebration of our rebrand, MW Tours is proud to launch our 2025 brochures, featuring an array of exceptional tours across Japan, Northeast Asia, Africa, and Southeast Asia. Whether in print or digital format, these brochures are your gateway to fresh inspiration and extraordinary travel experiences.

About MW Tours
Since its founding in Brisbane in 2010, MW Tours has been a trusted partner for travel agents and their clients, offering tailored travel experiences that blend refinement, cultural immersion, and adventure—without the exorbitant price tag. Accredited by the Australian Travel Industry Association (ATIA), ATIA Travel Accreditation Scheme (ATAS), and the Council of Australian Tour Operators (CATO), MW Tours has grown into a specialist wholesaler known for its niche products and competitive pricing.

Our dedicated team works tirelessly to curate unforgettable travel experiences, combining quality with incredible value. Whether you’re seeking the best fully escorted tours, a more independent adventure, or a private family holiday, MW Tours is here to collaborate with you and create a travel experience that will be cherished for years to come.

 

MW Tours 2025 Brochure Download

 

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Frequently Asked Questions

How can I book a tour with MW Tours through my travel agent or by phone? +
We recommend booking through your preferred travel agent or by calling our team directly. Our experienced staff can help guide you through the booking process and answer any questions you have.
What details do I need to provide when booking with MW Tours through an agent or over the phone? +
We’ll need your full name as per your passport, date of birth, contact details, travel preferences, and any medical or dietary requirements. A copy of your passport is also required for international bookings.
What payment methods does MW Tours accept for deposits and final payments? +
We accept direct deposit, Visa, Mastercard, and payment via travel agents. A deposit is required to secure your booking, with the balance due prior to departure.
Do I need a visa to join an MW Tours package to Japan or South Korea? +
Visa requirements vary by destination and nationality. Our team can guide you through the process and provide supporting documents if needed. It is your responsibility to ensure you have the correct visa before departure.
What should I pack for a spring or autumn tour in Japan with MW Tours? +
We recommend packing light, comfortable clothing suitable for the climate of your destination. Essentials include walking shoes, a hat, sunscreen, modest clothing for temples or cultural visits, and a travel adapter.
Are any vaccinations required for MW Tours trips to Southeast Asia? +
Some destinations may require or recommend vaccinations. Please consult your GP or a travel doctor at least six weeks before departure to check what is required for your itinerary.
Where can I find current MW Tours promotions and discounts? +
Yes, we regularly run seasonal promotions including early bird specials, limited-time discounts, and exclusive package upgrades. Check the homepage or contact our team to find out what's available.
How can I contact MW Tours for booking support or questions? +
You can reach us by phone on 1300 842 688, via email at customerservice@mwtours.com.au, or by submitting a contact form on our website. Our business hours are Monday to Friday, 9am to 5pm AEST.
Do MW Tours offer special deals for group bookings or travel agents? +
Yes. We offer benefits for group bookings including discounts, upgrades, or complimentary spots for group leaders. Travel agents can also access exclusive promotions via our Agent Portal.
Is travel insurance required to travel with MW Tours, and what should it cover? +
Travel insurance is highly recommended for all travellers and may be mandatory for some destinations. It should cover cancellation, medical expenses, and unforeseen disruptions.
What’s included in an Escorted Tour with MW Tours? +
Our fully inclusive Escorted Tours include return flights, accommodation, most meals, experienced local guides, transport, and entrance fees. They are perfect for travellers who want everything taken care of.
How are Small Group Tours with MW Tours different from regular tours? +
Our Small Group Tours are limited to around 16 travellers, offering a more personalised experience with greater comfort, flexibility, and meaningful interactions throughout the journey.
What is a Semi-Independent Tour and who is it for? +
A Semi-Independent Tour provides structure with pre-arranged hotels, transport, and some guided activities, while still giving you free time to explore. It’s ideal for independent travellers who want some support along the way.
Can I create my own itinerary with MW Tours? +
Yes. Our Tailor-Made Tours are designed based on your preferences, whether you're after a romantic getaway, cultural immersion, or family holiday. We’ll help create a personalised travel experience.
Do I need to dress modestly during MW Tours cultural visits? +
Yes. When visiting temples and religious sites, we recommend modest clothing that covers shoulders and knees. Your travel documents will include more specific advice based on your destination.
Is tap water safe to drink on MW Tours trips? +
In most destinations, we recommend drinking bottled water only. Your travel documents will indicate whether tap water is safe at your specific destination.
When will I receive my travel documents from MW Tours? +
Travel documents are sent out approximately two weeks before departure and include your itinerary, contact details, packing tips, emergency contacts, and travel advice.
Are there luggage limits on MW Tours trips? +
Yes. Most tours follow airline baggage limits—typically one checked bag (20–23kg) and one carry-on. Some internal flights or rail journeys may have stricter limits, which will be outlined in your itinerary.
How do I qualify for MW Tours early bird discounts? +
Early bird offers usually apply when you book and pay your deposit well in advance. Terms vary by tour, so check individual packages or contact our team for full details.
Does MW Tours offer last-minute deals? +
Yes. Occasionally we release last-minute specials on our website or via our email newsletter. Sign up or contact our team to check what’s available.
Get in contact with our friendly travel experts and start your journey today!
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